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Raley’s Elevates Corporate Leader to a Newly Formed Enterprise

December 6th, 2021

WEST SACRAMENTO, Calif. – In anticipation of the acquisition of Bashas’ Family of Stores later this month, Raley’s has announced that Laura Croff has been promoted to Chief Human Resources Officer of The Raley’s Companies, a newly formed enterprise that will oversee the organization’s independent operating divisions. Laura has served in various leadership capacities at Raley’s over the past 20 years, most recently as Senior Vice President of Human Resources.

“Laura is a proven leader with deep expertise and strategic vision,” said Keith Knopf, President & CEO of The Raley’s Companies. “We are fortunate to have such a talented and purpose driven leader who always places the needs of our team members first and foremost.”

In her expanded capacity, Laura will oversee all human resources strategy, benefits, labor, compensation, training and development for both the Raley’s and Bashas’ families of stores. Her direct reports will include the human resources leaders who focus on each operating company, and she will continue to report to Knopf.

Laura holds multiple certifications, including Senior Professional in Human Resources (SPHR), Professional in Human Resources – California (PHRca) and Human Resource Management Senior Certified Professional (SHRM-SCP). She is also certified to deliver 360-degree feedback through VOICES – Korn Ferry and the Center for Creative Leadership.

Click here to learn more about Raley’s plans to acquire Arizona-based grocer Bashas’, creating a retail company with more than 200 stores in four Western states stretching from Northern California to New Mexico.



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